Video games open up endless possibilities and opportunities for brands.

J2M combines over 55 years of knowledge and experience from the video game, esports and metaverse universe into one consulting company, thanks to the careers of co-founders John Gaudiosi and John Benyamine. J2M helps Hollywood studios, brands and companies interested in targeting Millennial and Gen Z audiences where they digitally live today - and that’s primarily through some variation of gaming (esports, metaverse, mobile, console and PC).

Video games open up endless possibilities and opportunities for brands that want to creatively and authentically enter this space. From future metaverses to professional esports to casual mobile gaming, there are so many different audiences available to target. J2M’s founders have spent their entire careers fluently engaging with this audience - an audience they’re also part of as gamers themselves.